![]() ![]() The people who land on your website after searching wood sheds for sale aren’t interested in your product. The same goes for organic search traffic. Maybe you’ll be able to sell a few shed kits to people who searched for wood sheds for sale, but more often than not, you’ll spend your ad budget for visibility with the wrong type of customers. The tool may think the keywords are relevant to your search term however, they’re either very general or more related to selling completed sheds than to building them.Įxample search for “wooden shed” keyword in the Keyword Planner. If you type wooden sheds or a similar long-tail variant into Keyword Planner, Google will provide you with a list that looks like the graphic below. You don’t sell or install the actual wooden sheds, but you do sell everything that a DIY builder needs to make one of their own. Let’s say you have a website that offers people building plans, materials, and kits to help your customers build their own wooden shed. And while those insights may be valuable for organic search results, it’s not the whole picture. Their lens will always be pointed somewhat in that direction. ![]() This is due to the fact that Keyword Planner is notoriously inaccurate, and it was built to surface insights for advertisers first. But, while their tool is helpful in creating a baseline understanding of certain keyword qualities, its data will never help you uncover the kind of valuable insights that other tools provide. On its face, Keyword Planner seems ideal: made by Google, free, and widely used. But, for many people, it can be tempting to leave your keyword decisions to chance (not a good idea) or to the free offerings from Google like with their Keyword Planner. Keyword research tools are how you find the keywords that will drive traffic to your site, whether that’s from a search engine like Google or a social media site like Pinterest. Why You Need a Keyword Tool That's Not Made by Google How to Find the Right Keyword Tool for You.Why You Need a Keyword Tool That’s Not Made by Google.When you make the right decision, you’re setting yourself up to build the most effective keyword strategy possible. That’s why we’ve put together this in-depth guide on the best keyword tools the market has to offer. So how do you choose which keyword tools to use for your research? Making that determination requires an understanding of what each tool can do and how you can turn that data into real-world results. A tool can do the hard work for you and present the data so you can make the right decisions fast. You no longer need to scour the web for hours to understand what is and isn’t working. Great keyword tools also save you a lot of time. This way, you can use only the best keywords at the core of your SEO and content strategy. ![]() To get the right data to make those decisions, you need the right keyword tool so you can identify keyword opportunities you otherwise wouldn’t have considered. Data points like keyword difficulties, CPC, monthly search volume, and more inform what content you’re making and how it gets made. In today’s market, a website thrives on data-backed decisions. Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. ![]()
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